When the Rusty brand launched in 2024, our giant outdoor displays appeared in more than 30 locations across Romania in the first half of the following year, including major cities such as Bucharest, Cluj-Napoca, Oradea, Timișoara and Brașov.

We also appeared in a more distinctive location in Bucharest, on the Metro line.

The outdoor campaign ran for over six months, rotating across multiple locations.